Liquid Drop

VSI has formed a strategic partnership with Purity Laboratories, Inc. and Citadel Insurance, creating the VivAssure® Clean Standard Raw Material Testing Program for nutritional supplement and hemp trades.

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Pure Alliance is a Special Interest Group of concerned Human Wellness and Nutrition Industry, Science and Allied Business Leaders Interested in Achieving a Needed Product Purity Standardization for Vulnerable Population Groups.


  • Mitigation-of-Risk:

    • Certain Testing Costs Underwritten 

  • Competitive Advantages:

    • Insurance Premium Cost Controls

    • Creating a Verified “Contaminant-Free” Sales/Marketing Campaign

    • Leadership in high profit Supplement Markets

      • VA may “limit membership” brand support

  • Leadership:

    • Category

      • (e.g. Trimester SKU Potential)

    • Channel Exclusivity

      • (e.g. MLM) 

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Purity Laboratories, Inc., (Purity) offers more than 45 years of expert environmental laboratory testing of food, water, pharmaceutical and nutraceutical products.


Using state of the art equipment, Purity’s environmental testing includes: assays, allergen testing, heavy metals testing, microbial testing and more.


Citadel Program Managers is a specialty program broker that delivers immediate access to cutting-edge industry products and exclusive programs both globally and domestically.

We work with select retail partners to broaden their placement abilities on large, complex, or unique risks as well as assist in the creation, management, or enhancement of insurance programs.

We welcome you to discover how Citadel can deliver a superior risk placement experience through our programs, service, dedication and creativity.